craft beer takeovers?

[Patrick]

Earlier this year, firestone walker was acquired (they claim merger of equals), now ballast point.

http://www.cbs8.com/story/30531345/constellation-brands-buys-ballast-point-for-1-billion

here is the cliff note version. They own corona.....

at least firestone was aquired by duvel...

this must be the payday for the craft brewer? establish a brand/following, then wait for the bids?

i claim it a sad day. for no other reason than they must now increase margins regularly - that may be by raising the price, or lowering quality.....either answer sucks.

 

[mattybfat]

Maybe now they can drop the price on there over priced and over hyped beer.

At least FIrestone went with a solid Brewer and not a conglomerate.

 

[Patrick]

thought you were are resin/hi-res fanboi?

i will concur with the overpriced part.....

let's see - i have a heady, and one of those rootbeer things in my frige...what to do?

 

[mattybfat]

What does six point brewery have to do with ballast point?

Root beer is for girls or cheese burgers or floats.

 

[Jeremy]

A BILLION DOLLARS


THAT'S $1,000,000,000

That's a lot of zeros...nobody is saying no to that.

 

[JimN]

I thought this thread was going to be a list of places with tap takeovers.

 

[Red Mosquito]

I thought this thread was going to be a list of places with tap takeovers.

Me too, so disappointing!

 

[rick81721]

i claim it a sad day. for no other reason than they must now increase margins regularly - that may be by raising the price, or lowering quality.....either answer sucks.

I don't know dick about the beer industry but it's possible the ballast business is higher margin than their regular beers and they'll leave them alone. A similar situation happened with our company.

 

[Kaleidopete]

And Pabst is now involved with "Not Your Fathers Root Beer".

 

[Patrick]

I thought this thread was going to be a list of places with tap takeovers.

Me too, so disappointing!

bait and switch marketing....lernt bout dat in skool

I don't know dick about the beer industry but it's possible the ballast business is higher margin than their regular beers and they'll leave them alone. A similar situation happened with our company.

good point.

 

[Patrick]

What does six point brewery have to do with ballast point?

Root beer is for girls or cheese burgers or floats.

oops - got my sculpin messed up with my resin....tile brain.

 

[Tony G]

Kane brewery at the Festhalle beirgarten today..Ha
true

 

[Zaskar]

Here's a Time article on the very subject.

http://time.com/money/4073371/anheu...l&utm_source=facebook.com&utm_campaign=buffer