This seriously makes no sense at all. I'm pretty sure everyone who read that is a little dumber. 🙂
Oy! hadn't even broken into the bourbon.....
there are 2 semesters of economics in there, and at least one of marketing....
craft beer is not the new wine. there are very few beers that age well (relatively) Every high end wine is meant to age/collect to impress.
craft beer is attempting to enter the drink-now wine market. They are moving to a 750 format, and are meant
for smaller pours and sharing. their complexity rivals better serve-now wines. serve to impress.
people are willing to pay for a unique experience - beer, wine, concert, heliski, happy ending massage in flemington.....
this was my point.
Where is that bourbon....????





