Bike industry failing?

Red Mosquito said:
32s, 36s, whatever. Larger wheels lol
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reminded me of this for some reason
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Ironjunk said:
Stop worrying about selling them things and start selling them convenience and time. Go harder maybe on renting bikes or a subscription based rental program. If bikes are good enough now then get a bunch of good enough bikes to rent forever. Don't have a real shop anymore to pay. Gyms don't sell you equipment they sell you convenience.
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Also, you don’t buy the latest electronic shifter for your subscription dumbbell, do you?
 
Jeremy said:
I think enticing people to try new disciplines (like DH riders doing XC or Gravel, or vice versa) could sell bikes. I don’t see any effort in that front though.
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This is something that gets brought up often but hasn’t been well thought out. We have bikes to send out on group rides except none of the staff can do group rides because we’re short and need to cover the shop. They also won’t pay us to host demos so the demo fleet sits unused. There’s a lot of stepping over dollars to pick up pennies in the bike world, they honestly don’t get it at all.

Also a lot of talk about product representation on rides to get exposure but then you know, they cut EP Programs so there’s no representation? I hear Tarmac sales go up exponentially when your Employees are on Cervelos 🤷
 
Steve Vai said:
This is something that gets brought up often but hasn’t been well thought out. We have bikes to send out on group rides except none of the staff can do group rides because we’re short and need to cover the shop. They also won’t pay us to host demos so the demo fleet sits unused. There’s a lot of stepping over dollars to pick up pennies in the bike world, they honestly don’t get it at all.

Also a lot of talk about product representation on rides to get exposure but then you know, they cut EP Programs so there’s no representation? I hear Tarmac sales go up exponentially when your Employees are on Cervelos 🤷
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My team manager was able to get us Revel again and while I have nothing against their bikes, I don't see anything in the line that makes me want to change from the bikes I already have no matter how much of a discount we get - which is ok, but not anything close to the ~EP discounts we had with other brands during the "before times."
 
Ian F said:
My team manager was able to get us Revel again and while I have nothing against their bikes, I don't see anything in the line that makes me want to change from the bikes I already have no matter how much of a discount we get - which is ok, but not anything close to the ~EP discounts we had with other brands during the "before times."
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Yeah. Our discount went up 100% 🤷
 
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