Raising Cane's?

It's very popular in college towns. It's basically the go-to drunk food for many kids.
I'm not in a college town. Just can't figure out why I've seen well over a hundred cars on line every Friday and Saturday night. The first two nights we figured they were giving away meals, but this has continued for months. Also seems pricey for drunk food, but it's been a while.
 
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