YT is done?!?

[a.s.]

Just heard (2nd hand) they are finished and closing for good. Anyone hear about this?

 

[iman29]

https://www.bikeradar.com/news/yt-industries-reportedly-shuts-down

 

[Juggernaut]

Hadn’t seen that… but they went into the European version of bankruptcy earlier in the year.

 

[26''_Ripper]

https://www.pinkbike.com/news/majority-of-staff-laid-off-at-yt-industries-as-markus-flossmann-looks-to-buy-back-the-brand.html

 

[a.s.]

Darn. YT totally done - even in the US. 😔

 

[ilnadi]

Darn. YT totally done - even in the US. 😔

Yep

https://www.pinkbike.com/news/yt-industries-usa-is-ceasing-operations.html

 

[stb222]

 

[UtahJoe]

While I wouldnt say I care or don't care about YT....what might this tell us about the rest of the direct to consumer brands I find interesting.

 

[stb222]

While I wouldnt say I care or don't care about YT....what might this tell us about the rest of the direct to consumer brands I find interesting.

I am in the same boat. Lower cost of entry for brand that seems "cool" (kinda like gorilla gravity) but then the manufacturer finds out there is a lot more on the backend than selling the bike and I am guessing warranty and direct customer service is what kills them.

 

[Jeremy]

I don’t think it has anything to do with being direct to consumer. Bicycle companies are failing pretty frequently now. Just by the numbers, a few are going to end up being direct to consumer. No?

 

[Steve Vai]

I don’t think it has anything to do with being direct to consumer. Bicycle companies are failing pretty frequently now. Just by the numbers, a few are going to end up being direct to consumer. No?

I'd think it would affect DTC more than most because they sell solely based on price point. They can't add 20% to the MSRP and sell anything. But they also have no overhead so, I don't actually know.

 

[Santapez]

Meanwhile other DTC companies like Canyon or Specialized haven't gone out of business.

Yet.

 

[stb222]

Meanwhile other DTC companies like Canyon or Specialized haven't gone out of business.

Yet.

I think speclized is different because they have a following and bikes in stores.

Canyon seems to have done a better job with hitting different markets and seemingly have deep pockets with the sponsorships they have done so maybe that helps.

 

[Steve Vai]

I think speclized is different because they have a following and bikes in stores.

Canyon seems to have a better job with hitting different markets and seemingly have deep pockets with the sponsorships they have done so maybe that helps.

And Specialized stores sell non-Specialized products so they're making money on other people's stuff as well.

 

[serviceguy]

I would think the ability of the management team of each company would also make a difference, it's not like bikes stopped being sold overnight knocking everybody off their feet...

 

[stb222]

I would think the ability of the management team of each company would also make a difference, it's not like bikes stopped being sold overnight knocking everybody off their feet...

It doesnt help when you dont fulfill orders and keep the $$

 

[Ian F]

I think speclized is different because they have a following and bikes in stores.

Canyon seems to have done a better job with hitting different markets and seemingly have deep pockets with the sponsorships they have done so maybe that helps.

It does seem like Canyon has a strong presence in the curly bar world. Arguably stronger than in the dirt market despite sponsoring some strong race teams.