@Norm lots of noise this week
To follow on Matty's question, which you could probably already speak for the 10 mins. But what's up next for cycling? Road bike sales and amateur racing was buoyed during the Lance years. But for the last 10 years, the industry has been struggling to find an identity. MTB sort or took off, but not enough to replace the peak. Then came CX, bike packing, endurance riding, graveling and along with that a dizzying number of standards which artificially inflated sales. Will cycling ever get back to the mainstream?