Going Long and Hard.

jimvreeland said:
It's a misleading article. They didn't cut the Ambassador Program, in fact they did quite the opposite and expanded it by about 3x. They did however cut a bunch of paid influencers that were not doing their jobs...
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Yeah i follow Ty and saw that. I actually like the move despite my true feelings around Specialized😃
 
I think another part of this that everyone is missing is all of the Retail Stores purchased in the past year plus. With all of those Employees having access to any Specialized Product as a Demo for FREE, they've essentially acquired 1,000s of Ambassadors that are already on their Payroll. I will have a billion times more influence on what someone in our area buys than someone living the Van Life in Arizona or whatever posting photos of a drop bar MTB next to a cactus.

People just love to hate Specialized because it's super easy. No one said shit when Cannondale dumped their whole team last year.
 
jimvreeland said:
I think another part of this that everyone is missing is all of the Retail Stores purchased in the past year plus. With all of those Employees having access to any Specialized Product as a Demo for FREE, they've essentially acquired 1,000s of Ambassadors that are already on their Payroll. I will have a billion times more influence on what someone in our area buys than someone living the Van Life in Arizona or whatever posting photos of a drop bar MTB next to a cactus.

People just love to hate Specialized because it's super easy. No one said shit when Cannondale dumped their whole team last year.
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My entire adult life I have only talked shite about Cannonwhale, second only to Shimano.
 
The other other side of this is that if the influencers haven't done anything to make people not hate Specialized, what's the point? We'll stick to selling S-Works to Dentists, it's so much easier.
 
jimvreeland said:
I think another part of this that everyone is missing is all of the Retail Stores purchased in the past year plus. With all of those Employees having access to any Specialized Product as a Demo for FREE, they've essentially acquired 1,000s of Ambassadors that are already on their Payroll. I will have a billion times more influence on what someone in our area buys than someone living the Van Life in Arizona or whatever posting photos of a drop bar MTB next to a cactus.

People just love to hate Specialized because it's super easy. No one said shit when Cannondale dumped their whole team last year.
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Did they buy the building you are in? Thats the real business. Id like to see their lease portfolio. The building you are in is prolly crazy high per square foot.
 
The Kalmyk said:
Did they buy the building you are in? Thats the real business. Id like to see their lease portfolio. The building you are in is prolly crazy high per square foot.
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Our rent isn't that bad. Although the Landlord did double it when Specialized took over the Lease because he could. Our Landlord owns that big farm on the top of Pickle Road in Pottersville, I'll stop in and say hi sometimes.
 
jimvreeland said:
Our rent isn't that bad. Although the Landlord did double it when Specialized took over the Lease because he could. Our Landlord owns that big farm on the top of Pickle Road in Pottersville, I'll stop in and say hi sometimes.
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Doubling rent is huge which indicates to me the last owner was getting a sweet heart deal or he had some weird long term lease deal or Specialized decided to go shorter than the landlord is accustomed to. Even those longer leases can be structured with escalating rent to cover increased cost. I wonder how long that commitment?

Im not uber shocked Specialized didn’t go after the properties at all. That comes at cost facilities team or out sourcing a facilities company. They have adopted a huge work force😳
 
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The Kalmyk said:
Doubling rent is huge which indicates to me the last owner was getting a sweet heart deal or he had some weird long term lease deal or Specialized decided to go shorter than the landlord is accustomed to. Even those longer leases can be structured with escalating rent to cover increased cost. I wonder how long that commitment?

Im not uber shocked Specialized didn’t go after the properties at all. That comes at cost facilities team or out sourcing a facilities company. They have adopted a huge work force😳
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agreed. Ill never know the answer, but I'm super curious how the negotiations went. I know in the residential world this could be construed as discrimination but I guess that theory falls apart for business leasing.. what's your product, profit, average yrs at location, etc.

way off topic.. carry on
 
djm said:
agreed. Ill never know the answer, but I'm super curious how the negotiations went. I know in the residential world this could be construed as discrimination but I guess that theory falls apart for business leasing.. what's your product, profit, average yrs at location, etc.

way off topic.. carry on
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It went good for our Landlord.
 
djm said:
agreed. Ill never know the answer, but I'm super curious how the negotiations went. I know in the residential world this could be construed as discrimination but I guess that theory falls apart for business leasing.. what's your product, profit, average yrs at location, etc.

way off topic.. carry on
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Yeah- IF it were a special arrangement with the previous business owner and the property owner is bringing rent to current market value no discrimination there at all. But like you said l, hard to say with see the books
 
jimvreeland said:
The other other side of this is that if the influencers haven't done anything to make people not hate Specialized, what's the point? We'll stick to selling S-Works to Dentists, it's so much easier.
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What was the influencers actually compensation? 20% on bikes / parts / gear? Or were some of them actually paid?
 
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