Ah ha! I have been meaning to ask this question for say a month now. I have some glue on an aluminum tubular that needs to be removed. I just have not had the time and do it. I thought Goof off would work. Now I have confirmation!
Yup, I've used it with reasonable success. You want a long, plastic vessel to put it in ideally (I think a large Evian water bottle would likely work). Then you either soak the spot, or spin the wheel to get it across the rim. You definitely want to be outside and you definitely want a good cotton mask on; it is a nasty, headache-inducing smell. I use a plastic knife (takeout food variety) as a scraper, and once most is off, I'm done. With a carbon rim, it was super easy as a rag basically took it all off b/c there aren't any eyelets.
You can also dab some on a clean rag and wipe down the brake track if any glue spills over. I wipe the wheel with alcohol afterward to get rid of the smell.



