Have a Yeti 65. Would not buy at full price, used my REI dividend and a gift card. Wanted to get an RTIC, but delivery date was a month later than when I needed it. That being said, works as advertised. Will easily keep ice for 5 days. Used it at TSEPic over Memorial Day week last year for ice storage only. Still had cubes in the ice bath on day 7. My brother has the RTIC 65 and a soft 20 or 30. They seem to work just as good as a Yeti