All the dealers are adding "market adjustments" to the MSRP on new vehicles. Isn't that price gouging? How is that legal?
How is that not the same as raising the price of gas during a gas shortage or the price of a bottle of water during a hurricane?
Where's Murphy and the AG on this? We are technically still in Murphys back door state of emergency.
So this is not in any way illegal...Msrp...manufacturer's SUGGESTED retail price....But dealers have been doing this for as long as I have been going to dealerships...In the 80s, buick was doing it on 87 Buick Grand nationals...I remember seeing markups on 1990 7up LX mustangs, every special corvette, vipers, dodge demons, gt500s...basically anything that a dealer can get more money than what is on the sticker......here is a perfect example....
Sold for $23,000 over the sticker price....thats the price the market is willing to pay.
The ONLY way(s) to have this not happen is either to do what ford did with the ford GT....Have a lottery, have people submit applications and be picked to be able to buy one for the sticker price at 500k....then they have to not sell the car for 3 years....this worked out awesomely for whoever bought one bc after 3 years, they are now selling for 1 million plus....pretty sweet investment.
Or...be like Ferrari, where no matter how much money you have, you CANNOT just go buy one, you have to be chosen by ferrari
Otherwise, there are a finite number of these sort after vehicles built, and either they will be all sold out in 12 seconds, or you can buy one at the market value
With the bronco, paying this markup is idiotic...its not a ZR1, GT500, 911 GT3...the production will ramp up and they will not be hard to find in the next year or two (assuming this chip shortage gets resolved) They will fix the early production issues that happen with all cars.....so makes 0 sense to pay 20k over right now.
Gasoline and water are deemed necessities by our government, not First edition Broncos.....And what happens when they hold the price during a gas shortage? Same thing that happened in the 70s...it gets sold out instantly and then there is no gasoline to buy. So make the law state....bronco has to sell for sticker price...all will be sold in 10 min, then 15min after that they will be on bring a trailer selling for 20k over that price. Im sure the members of government love this as they would prefer we all drive Chevy Bolts anyway.